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02 / 08
Jack Daniel's Atlanta
Falcons Tailgate
Atlanta, GA
Art Direction
Event Photography
Introduction
When Jack Daniel's brought their brand activation to the NFL stage, I was trusted to art direct the full creative capture, from the first setup moment to the last unforgettable pour.
Highlighted Skills
Art Direction
01
Event Photography
02
Client
Jack Daniel's
Location
Atlanta, GA
Highlighted skills
Art Direction
Event Photography
The hum of a crowd building, the quiet hours of setup before the
lights go up, the electric charge of a brand activation built for game day.
Capturing a Jack Daniel's brand activation leading up to a headliner NFL game is not a small task.
It is a high-stakes, high-energy, creative challenge that demands someone who can lead with vision and execute without flinching.
I served as Art Director for the full production, assembling and leading a four-person creative crew through every phase of the project.
I oversaw shoot planning, hired the team, and even stepped in as one of two photographers on the ground when duty called.
What made this project sing was the full-story approach.
We captured the behind-the-scenes story of the setup, the buzz of the crowd building, and the activation experience in its full, electric glory.
The client loved how seamlessly the video carried viewers from the quiet, intentional work of building the experience all the way through to the live, decadent energy of the event itself.
Art Direction
Beverage Photography
Brand Strategy
Graphic Design
Event Photography
F&B Visual Storytelling
Brand Identity
Project
Jack Daniel's
Brand Activation Campaign
Location
Atlanta, GA
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