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In an era where boutique hotels are striving to differentiate themselves, we embarked on a journey to craft South Home Hotel Collection and ignite a fiery brand identity that would captivate their target audience.

 

With a focus on comfort, innovation, and cultural detail, our agency harnessed the power of creativity and strategic thinking to craft a brand that embodied the essence of a luxurious resort within the bustling borders of Atlanta.


Check back in soon to enjoy the full case study.

DELIVERABLES:

  • Positioning Strategy

  • Logo Design Suite 

  • Brand Identity Guide

  • Landing Page Mockup

  • Staff & Guest Badges

  • Business Collateral

  • Menu Design

Black House Brands Crafts an Innovative Brand Identity Concept for an Atlanta-Based Resort

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